Clik here to view.
How to Captain the InternSHIP
By: Amanda Wagner Congratulations! You landed the internship. You survived the interview process, and now it’s time to set sail on your PR journey. But what does that mean? How do you make sure it’s...
View ArticleClik here to view.
Influencing Gen Z
By: Sisi Berhe, Account Manager & Camilla Castro, Account Associate An emerging demographic – one that has rapidly become a critical target for marketers and brands to understand – is Generation Z....
View ArticleClik here to view.
MSL Canada’s Top 10 Books of 2018
By: Sara Stratton, Senior Account Manager From beach reads, to thrillers, to historical fiction, MSLers love to read and 2018 introduced us to some great page-turners. Our resident bookworms have...
View ArticleClik here to view.
Five signs you’re hosting a brainstorm all wrong (and how to fix it)
By: Hilary Lawton, Account Director Hosting a brainstorm may seem like a fool-proof task, but surprisingly, it’s something people do more incorrectly than not. Even when you arm yourself with different...
View ArticleMes 4 commandements pour bien se préparer à son premier emploi
C’est bien connu, faire son entrée sur le marché du travail comporte son lot d’incertitudes et d’appréhension. Tu as été sur les bancs d’école pendant la très grande majorité de ta vie, et voilà que tu...
View ArticleClik here to view.
When a KOL is Essential to a Successful PR Strategy
by Sonya Friesen, Account Manager A key opinion leader (KOL) is a person or organizational body of thought that holds expert-level knowledge and influence in a certain field. Regardless of industry,...
View ArticleClik here to view.
Around the World with MSL: Top Five Press Trips of 2018
Press trips have become increasingly more common in the realm of public relations. The first-hand experience with a product or brand offered to media and influencers on brand immersion trips allows...
View ArticleWikipedia and Brand Reputation
By: Francesco Frenna, Social Media & Digital Account Manager Wikipedia, the free encyclopedia, has become an omnipresent online fixture over the years. Its merits are best summarized by Jimmy...
View ArticleMia Pearson retires from agency life after 30-year career
It is often said that if you want to achieve great things, surround yourself with those with similar ambitions. Human nature is such that we are often influenced by the drive, creativity and values of...
View ArticleMSL Canada Announces New CEO and President
Big news here at MSL Canada today as we announce two key promotions on our senior leadership team. We are thrilled to announce Jessica Savage as the new CEO of MSL Canada. Jess came into the MSL and...
View Article
